AUTHENTIC GOODS
Another company that is close to ZedaPro's heart is BlkIrish.
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Started in 2009 by Nate Johnson in East Lansing, Michigan, BlkIrish started as an expression of Irish pride mixed with the music scene of East Lansing. There were a lot of rock shows and DJs at the venue Nate patrons. These shows and artist influenced the BlkIrish designs and direction of the line in the early years.
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BlkIrish has always been a lifestyle brand, when Nate moved back to Grand Rapids, Michigan, the line too on several new identities.
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Knowing that BlkIrish is a special brand, ZedaPro has temporarily suspended production and development while we figure out exactly who BlkIrish is. We may release some hoodies in Fall 2018 or we may just wait for the 10 year anniversary in August of 2019.
What we did For BlkIrish
BRANDING
ZedaPro decided to have BlkIrish take a few years off while we re-developed what the core of the line is and give BlkIrish the identity it deserves.
MANAGEMENT
ZedaPro is a founding partner as well as an executive managing partner of BlkIrish. We work on big picture planing as well as workflow management, marketing strategies, and company culture.
VISION
ZedaPro is working along side the BlkIrish Team to develop the vision of the line for the next 10 years. We want to make BlkIrish a national name but we need to take one step at a time.
What is our Plan For BlkIrish
GROWTH
Once we decide the direction of branding and identity for BlkIrish, we will massively push to get as many wholesale accounts as we can.
SCALING
To scale BlkIrish, we have partnered with iWear.Solutions to give the line an unlimited production celling. A new website will also give us the opportunity to scale sales and expand.
EXPANSION
We will expand BlkIrish's market share through growing the wholesale customers, offering more diverse and unique products and designs, and through the development of the new BlkIrish website!