FOR MICHIGANDERS
BY MICHIGANDERS
ZedaPro was founded in Michigan so naturally we would want to support a clothing brand that shows off everything great about our home state. We believe that Michigan has its own, unique charm and is one of the best states in America.
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We love that Lake Mitten features unique designs that highlight all the differences from the northern most coast of the U.P. to the southern most areas of the Mitten.
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Lake Mitten was founded in 2015 and strived to make cool and fun Michigan themed shirts for Michiganders to wear, representing our awesome home state. The Lake Mitten team spent years researching and testing different materials to find the highest quality fabric for the most cost effective price. Lake Mitten does not believe in $65 hoodies and $30 tee shirts. We want people to wear our designs and feel good about buying our products.
What we did For Lake Mitten
Re-Launch
Lake Mitten has taken the last two years off while the designer and team built up their portfolio of designs and honed the ordering process down to the most efficient and best way for the customers.
MANAGEMENT
ZedaPro is a founding partner as well as an executive managing partner of Lake Mitten. We work on big picture planing as well as workflow management, marketing strategies, and company culture.
VISION
We have a huge vision for Lake Mitten. We love the name and believe that we can make Lake Mitten a house hold name and possible use this as a case study to open more Home State Shirt brands for our neighbors.
What is our Plan For Lake Mitten
GROWTH
ZedaPro plans on growing both Lake Mitten's catalog of products as well as their social media accounts, and customer base.
SCALING
In the two year hiatus, the Lake Mitten team as a good sense on how to scale their processes. ZedaPro will offer financial infusions to facilitate larger wholesale orders, giving Lake Mitten Customers the best price possible.
EXPANSION
We plan on expanding Lake Mittens product offerings and branding out to develop their wholesale accounts in book stores and gift stores, statewide.